Category
Marketing, Graphics
Customer
Bestway
Area
Consumer goods
Bestway, a multinational leader in the production and sale of leisure products (above-ground pools, inflatable spas, kayaks, SUPs, inflatable mattresses and furniture), has chosen AC Consulting for the study and creation of planned social content for the major European markets.
For the annual planning of social content, a strategy has been developed to highlight the product features by embracing the company’s “fun and original” tone of voice.
Monthly editorial plans (totaling 20-30 contents per month, depending on the season) are designed taking into account the different product seasons, with a focus on individual brands, and are disseminated on the Bestway and Lay-Z-Spa pages (a separate channel dedicated to spas).
All content is produced in two languages (Italian and English) with graphic variations in Dutch and Polish.
